The last few days have been full of news on women in the workforce. A quick read reveals a bleak picture – of course women who opted out in the last decade are having a difficult time getting back. Every major industry has been transformed by the internet in the last 10 years, job functions have completely changed and evolved to adapt to new business models and ways of working – that’s a lot to miss out on.
The bright spots are Millenial women are choosing college education over jobs, “The labor force participation rate hasn’t been falling because of discouraged workers, but because the very people who used to look for jobs are now choosing to go to college. And most of them are female millennials.”
Finally, the rise of the female COO “Call it the “Sandberg Effect,” young women now see COO as an attainable position—and one that is getting more credit. And why shouldn’t they? After all, Zuck may have founded Facebook, but Sheryl Sandberg monetized it.”
Instead of focusing on opting-out, leaning in or whatever, maybe the next workforce revolution can focus on this global business opportunity and at the same time give women a seat at the table:
“By 2014, the World Bank predicts that the global income of women will grow by more than $5 trillion. In both emerging markets and developed nations, women’s power of influence extends well beyond the traditional roles of family and education to government, business, and the environment…The businesses that spend the time and resources to engage and understand this female consumer will claim those dollars and create a win-win situation with a long-term and loyal consumer.”